Chandigarh: AXOR, the design brand of the Hansgrohe Group, has announced the launch of AXOR NewStore in Mohali, further strengthening its design-led expansion across North India.
The AXOR NewStore in Mohali marks a strategic milestone for the brand as it deepens its engagement with one of India’s most architecturally significant and design-conscious markets.
Known for redefining bathroom experiences through design excellence and engineering precision, AXOR’s latest retail space represents a strategic milestone in the brand’s India growth journey.
The AXOR NewStore in Mohali reflects the region’s strong architectural heritage and design-conscious consumer base. Located near Chandigarh – widely recognised for its structured urban planning and modern design legacy – the store is positioned to serve the Tricity region of Chandigarh, Mohali, and Panchkula, while also extending AXOR’s presence across Punjab and Himachal Pradesh.
The brand aims to cater to a mature luxury market where consumers increasingly seek holistic living environments and functional design solutions.
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AXOR NewStore in Mohali Showcases Complete Bathroom Design Concepts
The AXOR NewStore in Mohali has been designed as a gallery-style experiential space that presents complete bathroom ensembles rather than standalone products.
The showroom brings together basin mixers, showers, thermostatic controls, and accessories within unified design concepts, enabling architects, interior designers, and homeowners to visualise integrated bathroom environments.
The space features a calm, neutral design language that highlights AXOR’s finishes such as Polished Red Gold and Brushed Black Chrome, underscoring the brand’s craftsmanship, materiality, and precision engineering.
Commenting on the launch, Abdulkader Bengali, Managing Director, Hansgrohe India, said, “Mohali represents a market that truly understands architecture, design integrity, and the value of thoughtful living.
With the launch of this new AXOR Store, we are not merely expanding our retail footprint but creating an experiential brand touchpoint that allows architects, designers, and consumers to engage deeply with AXOR’s philosophy of personalised luxury and holistic bathroom design. This store reflects our long-term commitment to leading the luxury segment in India.”
The launch aligns with evolving consumer preferences in the region, where bathrooms are increasingly being viewed as private wellness spaces.
Post-pandemic demand across Mohali and the wider Tricity region has grown for design-driven solutions that combine aesthetics, comfort, and performance. AXOR’s emphasis on coherent bathroom concepts aims to address this shift toward personalised luxury experiences.
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Speaking about the store’s design philosophy, Vishal Gupta, Commercial Director – Sales & Marketing, Hansgrohe India, said, “For us, luxury today is about relevance, choice, and coherence.
The AXOR NewStore in Mohali has been designed to help architects, designers, and homeowners experience how our individual products come together as a complete bathroom solution. This format allows for deeper engagement, clearer visualisation, and a more consultative approach, ensuring that every project reflects the customer’s personal design vision while delivering the highest standards of quality and performance.”
A key highlight of the store is the AXOR ShowerSelect ID, developed in collaboration with Philippe Starck and Antonio Citterio, focused on personalisation in shower controls. The display also includes AXOR ShowerSphere by Antonio Citterio and AXOR One by Barber Osgerby, demonstrating the brand’s approach to contemporary and bespoke bathroom solutions.
With the launch of the new AXOR store in Mohali, the brand continues to position itself as a partner in architectural storytelling and luxury bath design in India.
